The Next Tasting is for travelers who crave authentic travel experiences that highlight agriculture, food, wine, and hospitality within Napa and Sonoma. We create personalized itineraries that feel fresh, thoughtful, and perfectly paced. Whether you’re into adventure, hidden gems, or just relaxing, we make sure your trip is anything but standard.
Enough with the endless scrolling, conflicting opinions, and “must-see” lists that don’t match your style. Our team will craft a personalized itinerary to Napa and Sonoma tailored to your vibe. There's no rigid schedules, no overhyped tourist traps, just the best experiences for you.
Napa and Sonoma are evolving, and your trip should too. The Next Tasting, founded by Ellen Brown, introduces travelers to the makers, places, and experiences shaping the next generation of wine country.
A former Napa local now in Chicago, Ellen knows wine country is so much more than overpriced tastings and overhyped stops. She ditches the outdated itineraries and allows you avoid endless scrolling, curating trips that connect you with the new wave of winemakers, chefs, and creatives redefining the region. If you want an experience that actually matches your vibe, you’re in the right place.
Napa and Sonoma are filled with walkable towns, eclectic shops, and unexpected moments. At times you think of a trip here just for wine, but embracing the diversity of each place allows for endless experiences and the need to keep coming back to be surprised once again.
Continuous curiosity defines us. We love sharing ideas, perspectives, trends, and whatever else we are thinking about when it comes to hospitality, travel, places, food, and wine. Conversations around the region and those who shape it are essential to great travel and its evolution.
